What: Red Sock Day raises awareness of Peripheral Artery Disease (P.A.D.), plaque build-up in mainly the leg arteries. P.A.D. is the most debilitating disease most have never heard of yet is responsible for nearly 200,000 amputations annually, more than half of which are preventable with early diagnosis and treatment. P.A.D. symptoms that may include leg pain, leg cramps, neuropathy, tingling, numbness, and even non-healing foot ulcers are often brushed off or misdiagnosed as aging, diabetic neuropathy, fibromyalgia, and/or back issues.
Why: Awareness! Most don't know they have P.A.D., if at all, until it reaches advanced stages and a heart attack, stroke, or amputation are imminent. If only physicians would check each patient over age 50's leg pulses, life and limb might be saved.
Campaign Details: The Way To My Heart's Red Sock Day campaign raises awareness for P.A.D. while raising money to support high-touch advocacy efforts in saving life and limb for those who have this debilitating disease. The Way To My Heart has helped facilitate more than 500 limbs saved in its first 700 days and supports more than 8,000 patients globally real-time with PAD education, compliance support and financial support by paying for transportation to and from appointments, co-pays, medicine, medical equipment, healthy food, and more. The primary goal of this campaign is to encourage a candid conversation between patients and their physicians to test sooner for P.A.D. Early diagnosis and treatment saves life and limb.
Sock Design: The Red Sock Day socks were designed by The Way To My Heart's P.A.D. Warrior Task Force, made up of more than a dozen P.A.D. patients and voted on by more than 2,000 other P.A.D. patients around the world. They chose red because P.A.D. is a circulation issue and the color gives them the feeling of the flow they desire. The hints of 'sky blue' color on the toe box and heel indicate what happens if P.A.D. is not diagnosed and treated in early stages.
^ Standard Knee-High Sock
< Diabetic Sock
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